Joico’s all about putting the “Joi” back into curls with a new product line and campaign. With Joico’s new Curl collection, consumers can have confidence in textured hair, said the company. Products span from a sulfate-free shampoo to a curl-correcting milk with a pH of 3.5-4.5 to balance hair’s pH, causing it to constrict and evenly “push out” water eliminating fast-drying, frizzy ends. The company wants fans to share their funniest hair care moment “with the rest of your coil-care sis...